A Beginner’s Guide to SEO

What is SEO or Search Engine Optimization? It is the process of optimizing your website so that it ranks higher in search engine results. SEO can be done by following a few simple steps to improve keyword placement, content creation and more. Grand Rapids SEO company has some tips for you.

Why is SEO Important? There are many reasons why SEO is important. One of the biggest benefits to using this strategy in your digital marketing plan is that it provides a better user experience for website visitors and allows you to capture more qualified leads.

How Do You Improve Your Website’s Performance with SEO? The first thing, which can be done immediately, is creating quality content on your blog or site. This will increase traffic coming from search engines as well as social media sites like Facebook and Twitter… Once a week publish new posts on company blogs, pages or websites about topics related to what makes you unique.

Link Building – Link building refers to acquiring links from other sites. The more quality links you have pointing to your site, the higher it will rank in search engines. Use email outreach to pitch stories to bloggers and publications related to your industry. You can find opportunities on websites like HARO or by reaching out cold with a press release template (which is often ignored but still worth trying).

Re-publish content from other sources: To build up the number of pages linking back to yours, re-post articles that are similar on social media sites such as Facebook, Twitter and LinkedIn.

Add keywords throughout your website copy: It’s important for people searching online about what you offer so they’ll be able to find it easily. Include them within headers, subheaders and titles.

Add keyword-rich content to your blog: This will increase the relevancy of what you’re posting and give readers a better understanding of what they’ll find on your site.

Get social media friendly: Using hashtags can be an effective way to promote posts or reach new audiences for potential leads. Hashtags, when used properly, can make it easier for people searching online about topics related to yours to find what you have published.

Use keywords in URLs: Including them within your URL is one more way that search engines crawl and index web pages quickly. Keep the number under 30 characters so there’s no confusion with words such as “and,” “the” and other common terms that aren’t included in the address bar.

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